Successful Kings is company that prides itself on promoting the youth to achieve their dreams through self –expressions. Thus the three key focus points of the company are Events management, Artist management and Clothing. Our services as far as events, has been to host X Hip Hop Sessions in Ebony Park at Engadini Lounge. Along with the sessions the company has also worked on Swenkah party and Finesse, Which were also hosted in Ebony park.
Artist management is section of the business that is all about managing the careers of the upcoming artist which we source from the hip hop sessions that are hosted by the company. Artists that are on the roaster thus far is Isaac Trappo and Tylerivan Malikae, more information on these artists can be found on smash.co.za. The company has a clothing brand called swenkah, which is one of the popular clothing brands in the Midrand area.
Ipeleng (ipstar) Motheogane as a young person grew up loving fashionable clothes but couldn't have the luxury of getting them, he had to work with his old clothes and make them look unique so as to look as cool as those peers who had fancy labels. The idea for the clothing brand grew from there and he decided that when the time was right he would start his own label that will help other children to afford fashionable stylish clothes also. Initially he wondered if he would be in over his head and whether he was going to be able to keep up with the changing fashion trends and would people like the products. The more he asked himself those questions the more he became motivated to start the brand.
What surprised him about making the brand firstly was that there are more upcoming labels in South Africa than he initially expected and that people expect free products in the name of wanting to try the brand out, forgetting that Swenkah is a business and like all businesses it needs income to survive. He faced a lot of challenges like realizing that there were a lot of competitors with already existing famous brands and local brands, secondly to win customers through social media was difficult and to get the proper publicity it took knowing the right people to get it and thirdly the cost of outsourcing resources was costly.
He believes the best thing to happen to Swenkah since it was started, was to register "SxK" as a company and get more people investing in it.
He believes that people should support Swenkah .Every art detail is done by hand thus making every piece of garment from Swenkah unique to the owner and this eliminates similarities when it comes to clothes. Swenkah caters for everyone, it enables people to create their trade and wear something that's comfortable yet stylish. Swenkah allows you to be your own designer.
Swenkah collaborates with an embroidery company called Moriting logistics and their services are getting the products embroided. Swenkah also did Vlog interview with I.S.W.N and now he worked with an upcoming artist named Rego.Our strongest belief as Swenkah is you don't need expensive or new clothes to look stylish and feel confidence." Confidence is within you" Our philosophy as Swenkah is more of golden rule “do a customer’s order as it your own order “he said. As the bible says do everything unto the Lord.
Ipstar believes starting a new brand is not an easy thing, one needs to get their priorities straight and be willing to work extra hard and make sacrifices and also never be light hearted because this industry needs someone with a patient heart and to be a go getter.
Ipstar’s master plan for Swenkah for the next five years is , the will be an in house shop that our customers will come and see all of our products and an online shopping access for those who are not near the shop, and probably a art galaxy to showcase raw South African unseen art.
Swenkah is more than a clothing brand it is a safe haven of fashion were one can expression there fashion side and still be comfortable of whom they are. Swenkah "Own your style".